POLYGON CITY

CONTEXT
In France, gaming has become a powerful cultural space for younger generations, who increasingly see cars as extensions of their digital lives. Peugeot’s Polygon Concept reimagines the future of driving with its futuristic design and innovative Hypersquare steering system, bringing the agility and customisation of a gaming controller into the real world.

OBJECTIVE
Position Peugeot as a forward-thinking automotive innovator, showcase the Polygon Concept’s agile, fun and futuristic DNA, and strengthen the brand’s connection with Gen Z and Millennials through meaningful engagement in gaming culture.

OUR SOLUTION
Peugeot x Fortnite: Polygon City

A bespoke Fortnite Creative experience that transforms the Polygon Concept into a playable reality. Players explore a futuristic city inspired by the car’s design, customise their vehicles and take on the Lion Hunt challenge to unlock different zones. Supported by gaming influencers and a global PR campaign, the activation turns a traditional concept car reveal into an immersive, interactive brand experience.